Geojit Leverages IT to Drive Growth Through Innovation and Service Excellence

For H2 2025–26, Geojit will prioritize platform modernization, cloud adoption, data enablement, and enhancing customer experience. The company is launching key initiatives to improve operational efficiency, streamline customer interactions, and drive innovation through advanced technology solutions tailored to meet evolving business needs.

FE CIO interacted with Jayakrishnan Sasidharan, CIO, Geojit Financial Services, to know more about the company’s technology plans and how it has reflected in its overall performance. Edited Excerpts.

What were the major steps and impact of Geojit’s in-house digital transformation over the past 6-12 months?

Geojit recently embarked on a comprehensive Digital Transformation program aimed at furthering our purpose of helping our customers create wealth. This organization-wide initiative—executed in partnership with a strategic vendor— focuses on transformation across Functional, Technical, Customer Experience (CX), Data, and AI dimensions.

Over the last three months, we have worked collaboratively to identify opportunity areas across departments, assess existing systems and processes, and define what “best in class” looks like for our future state. The transformation blueprint emphasizes scale, speed, flexibility, and security, ensuring that we continue to deliver timely insights, personalized advice, seamless execution, and transparent reporting across digital and physical channels.

The exercise is currently in progress, and once completed, it will define multiple strategic tracks and implementation roadmaps—each designed to enhance customer experience and operational excellence. Execution of these initiatives is planned to commence in January 2026. 

How has the technology team composition evolved, and what specific expertise was added in H1 2025-26?

In the last quarter, Geojit’s technology organization underwent a major restructuring and capability uplift to support the scale and pace of our ongoing Digital Transformation program. 

The structure was reorganized into focused verticals to balance agility in delivery with long-term architectural and engineering excellence. 

A dedicated rapid-response team was established to handle regulatory changes, B2B & B2C enhancements, and high-priority fixes, while a core engineering team now focuses on building new platforms, modernizing systems, and delivering capabilities under the transformation roadmap. 

In parallel, a Digital Transformation Leadership Group was formed, bringing together external and internal leaders from key business and technology functions to steer, review, and govern all transformation initiatives. 

During this phase, we strengthened our leadership and specialist bench by strengthening our capabilities in Enterprise Architecture, Infrastructure & Systems, Data & AI, and Delivery leadership. 

In the coming quarters, we plan to further expand by building capabilities in Cloud, Systems reliability, Data Sciences and beyond. 

What operational, technical, or competitive challenges did the IT reinvestment and distribution expansion present?

With over 38 years of experience in capital markets, Geojit’s mature systems and processes are both a strength and a challenge as we reinvent for the future. Our IT reinvestment and distribution expansion require us to modernize legacy platforms without disrupting existing business operations. 

The deeper adoption of our “Phygital” strategy—blending digital innovation with human advisory—demands rethinking customer journeys, workflows, and technology touchpoints. 

On the technical front, we are moving from monolithic systems to a microservices and API-first architecture to achieve scale, flexibility, and speed. Integrating diverse systems, ensuring data consistency, and maintaining performance during peak trading loads have been key focus areas. 

Building AI- and data-ready infrastructure has also required strong governance and interoperability. At the same time, balancing rapid innovation with regulatory compliance and reliability remains a critical success factor.  

Why does Geojit prefer internal technology development via Geojit Technologies, and how does this influence vendor choice?

Geojit today operates with a best-of-breed supplier ecosystem, including Geojit Technologies, which brings deep expertise in our existing business models, processes, and systems. 

To complement these internal strengths, we have adopted Commercial Off The Shelf (COTS) products for non-core enterprise functions such as CRM and ERP, enabling faster deployment and industry best practices. 

We have also outsourced multiple projects to strategic partners who bring specialized expertise and scalability to accelerate delivery. 

As part of our modernization journey, we are actively advancing our cloud adoption strategy to improve agility, scalability, and resilience across our platforms. Looking ahead, Geojit aims to broaden our collaboration network by engaging with technology partners, startups, and academic institutions (R&D) to drive innovation in areas such as AI, data sciences, and digital experience. This balanced approach allows us to focus on strengthening our core differentiators while leveraging the wider ecosystem for speed, innovation, and scale.

What measurable RoI or efficiencies have resulted—or are expected—from these digital initiatives?

These initiatives aim to help us deliver exceptional customer experience, streamlining our processes and further enhancing our clients’ wealth creation journey. In addition, we are of the opinion that this will substantially improve our capacity to attract new customers and oversee an increased number of customer assets.

What new digital capabilities or expansion plans are prioritized for H2 2025-26?

For H2 2025–26, our priorities are centered around platform modernization, cloud adoption, data enablement, and driving enhanced customer experience. Towards this we are initiating key programs in multiple areas within the organization, a few of which are listed below.

We are modernizing our distribution platform and bringing in best in class API-first, microservices-based architecture, enabling faster feature rollout, improved scalability, and seamless ecosystem integration.

We have also initiated several programs to enhance customer experience by revamping our digital customer onboarding process to deliver a faster, paperless, and compliant onboarding experience. 

We are also adding multiple value-added capabilities on our trading and distribution applications for our customers to experience a more intuitive, personalized, and responsive journey. 

Further, we will also commission multiple technology lead programs around automation, enterprise data lake and AI led product innovations that will further make our solutions appeal to customers with varying business needs.