Bajaj Life Launches Upgraded App, to Enable Customer’s Life Goals

Bajaj Life, a leading private life insurer announced the launch of its upgraded and enhanced customer app – Bajaj Life Insurance App. The app integrates an extensive suite of features to simplify policy management, personalised product offering, pre-approved insurance offers, and health tracking, all within a single, secure platform. 

The app offers greater simplicity, ease of use, and an intuitive design. It aims to make it easier for policyholders to manage their insurance needs and stay on track with their Life Goals.

Available on Android and iOS devices, the app reflects Bajaj Life’s commitment to innovation and customer-first digital experiences. With a sharp focus on digital empowerment, the enhanced app brings together policy servicing, fund management, wellness tracking, and other tools on a single platform—giving customers better control and clarity. It enables policyholders to access a wide range of services with just a few taps—including consolidated policy details, personalized insurance offers, real-time tracking of service requests, and more.

Commenting on the launch, Tarun Chugh, MD & CEO, Bajaj Life Insurance, said, “Today’s customers value digital solutions that are simple, relevant, and responsive to their needs, especially in areas as important as achieving their life goals. With the upgraded Bajaj Life Insurance App, we are offering more than just convenience; we are providing an intelligent, easy-to-use companion that helps our customers stay on track with their Life Goals. Designed with an intuitive interface and powerful personalization, the app reflects our ‘Life Goals. Done.’ promise in action.”

App to Support Customer’s Life Goals

Goutam Datta, Chief Information & Digital Officer, Bajaj Life Insurance said, "At Bajaj Life, our vision is to shape insurance experiences that are truly seamless and empower our customers at every step. The upgraded Bajaj Life Insurance App is a testament to this vision. It's designed to make managing life insurance smarter, simpler, and more intuitive than ever before. With features like unified policy access, instant document downloads, intelligent fund management, and wellness tracking, we’ve integrated capabilities that put control in our customers’ hands and support their life goals. Our focus has been on delivering an app that’s secure, easy-to-use, and deeply personalized, helping users make informed decisions and access services swiftly.”

It’s important to note, the customer app has clocked 11.5 lakhs transactions in FY 24-25, as per the Annual Report of Bajaj Finserv.

Key features of the new Bajaj Life Insurance App:

· Unified Policy View: Access all policy details in one place

· Smart Fund Management: Switch funds, track, and manage ULIPs

· Quick Premium Payments: Pay securely, get timely reminders

· Pre-Approved Insurance Offers: View exclusive, ready-to-activate covers

· Instant Document Download: Download key policy documents in 3 steps

· Smart Calculators: Calculate savings, retirement corpus, and investments

· Health Snapshot: Monitor wellness and personal health score

· Tailored Recommendations: Get suggestions based on life stage and goals

· Live Status Tracking: View real-time updates on policy and service requests.